Strategic communication: A four-step model
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Strategic communication: A four-step model

Price: $139
Member Price: $109

Product Code: XX-011

Is employee communication a strategic process at your organization?

Roger D'Aprix will show you why it must be—and how to build the process.

Discover how to think strategically, build a strategic communication process, and write a strategic communication plan in this one, practical resource—all for only $139.

Roger D'Aprix is the profession's leading writer, consultant and practitioner of strategic employee communication.

Managing employee communication as a strategic process is vital to your organization's success—and to your career's. Strategic communication links the workplace to the marketplace, makes sense of change, and gives both management and employees a rational context for communicating vital issues. Yet many communicators still practice reactive communications or are confused about how to implement a strategic communication process.

The process can seem imposing, and it does have several elements. Let Roger D'Aprix show you how to build a process that will last—and avoid the common pitfalls—in this easy-to-read, downloadable report, based on his years of teaching, writing, and practical experience.

You'll learn how to:

  • Think like a business person—and gain the respect of senior management
  • Structure strategic communication around an elegant, six-step model
  • Understand each stage of the model, including research, message formation, tactical support, measurement, and more
  • Write a strategic communication plan that makes your case clearly and persuasively

Download this manual and discover best practices and processes, tools and techniques, to build a complete, useful, strategic communications process. Use communications to advance your organization's goals and, in the process, advance your career.