Brand Journalism for the Influential Communicator

Brand Journalism for the Influential Communicator

May 2: Birmingham
June 10: Fenton, Missouri (St. Louis area)
Sept. 12: Clearwater, Florida
Price: $945
Member Price: $795
  • Be your own publisher—and build your own news site
  • Transform your communications department into a newsroom
  • Revamp your editorial process to deliver great content in multiple formats
  • Tear down communications silos and convene a news desk staffed by PR, marketing and internal communications

Twitter hashtag: #raganBRANDJO

Product Code: YZBI
  • Presenters:
    Mark Ragan Ragan Communications, Inc.
    Mark Ragan
    Publisher and CEO
    Jim Ylisela Ragan Consulting Group
    Jim Ylisela
    Co-owner and managing partner

Organizations are the new publishers. Once heavily dependent on the news media to get their stories out, communicators are now using brand journalism techniques to reach customers, consumers and employees. They're attracting better media attention with great stories told in multiple formats, not stodgy press releases.

As a publisher and chief storyteller, the job in front of you is daunting—and thrilling.

Are you ready to become a brand journalist?

Join Mark Ragan and Jim Ylisela for this hands-on, one-day workshop. You'll learn how to:

  • Create a "newsroom mentality" that empowers communicators to identify the most important stories, tell them in a creative way and deliver them to audiences internal and external
  • Improve communication in every part of your organization. Lead the way with stronger writing, irresistible headlines, compelling video and powerful infographics
  • Develop an editorial structure and process that turns you into a communications counselor instead of a crazed short-order cook, filling every request that comes in
  • Meet your many audiences where they live by delivering your content on all your channels, internally and externally

Who should attend?

checkmark PR and media relations writers
checkmark Website content producers
checkmark Print or online writers and editors
checkmark Directors of internal communications
checkmark Marketers
checkmark Executive communicators

If you're telling stories, you should be here.

What skill level do you need?

  • If you're new to corporate communications, this workshop will help you grow in your career.
  • If you're a veteran communicator, we'll recharge your batteries and show you another way of looking at the world.
  • If you're struggling to be a better storyteller, internally or externally, this is the place to be.