PR Writing Virtual Summit

PR Writing Virtual Summit

Friday, Feb 16, 2018
Noon-3:30 p.m. Central
Price: $445
Member Price: $345

Join this three-hour session to learn from top industry experts in PR Writing that will help inject the WOW! factor into copy for greater reach and ROI.

Top 6 reasons to attend this virtual summit:

  • You'll learn from the nation's leading PR and social media writing experts
  • You're guaranteed hands-on, how-to instruction and techniques you can use immediately
  • You'll receive all presentations and handouts
  • You'll receive a certificate of completion
  • You'll get access to an on-demand recording of the entire event for six months
  • You'll attend this immersive summit without leaving your desk
PR Daily's PR University PRSA: Public Relations Society of America
Product Code: Y18VP02


Noon-1 p.m.
Session 1: Traditional PR writing
PR writing in the brand journalism age: From story promoter to storyteller
Jim YliselaAs a PR pro, you can no longer rely on journalists to package and deliver your stories—you have to do it yourself. Jim Ylisela, an award-winning journalist and teacher with more than three decades of experience, has spent the last five years helping organizations transform their communication departments into vibrant newsrooms that connect stories directly to their audiences, while also redefining their relationship with members of the news media.

You'll learn how to:

  • Reach audiences more effectively by writing stories that are less about you and more about them
  • Avoid the press release graveyard by publishing real stories—in multiple formats—on your own news platform
  • Employ savvy tactics to pitch significant stories to journalists
  • Build a newsroom that delivers better content through multiple formats to many different audiences
Jim Ylisela is co-founder and managing partner at Ragan Consulting Group.

1:15-2:15 p.m.
Session 2: Social media writing techniques and tips in the mobile era
How to be more relevant and responsive via social media

Deborah Katz Learn how to write effectively and efficiently for social media in the mobile era. Whether you are drafting a quick story or engaging with followers, social media expert Deborah Katz will teach you top tips and techniques to ensure your copy is relevant, compelling and engaging.

You'll discover:

  • How to define audience interests and values
  • How to establish a relevant and consistent voice to build your audience
  • How to adjust copy and content requirements for paid vs. organic social media
  • How to address "tough customers" in social media and turn them into your best brand ambassadors
Deborah Katz is vice president of digital strategy at Launch DRTV.

2:30–3:30 p.m.
Session 3: Writing for a younger generation
Tips and techniques for writing to effectively engage with millennials

Michael Long Writing for your target audience has always been extremely important, but knowing how to speak to a younger generation via its chosen platforms is equally crucial. Learn where, when and how to engage with this hyperconnected generation both online and in print.

This session features:

  • How to create content that appeals to millennials
  • Writing techniques that will win millennials' trust
  • How to use visuals within your content to appeal to a younger generation
  • How to respond effectively to Gen Y online
Michael Long is a writer and educator at Georgetown University.

Register for this Feb. 16 virtual summit to arm your team with the PR and social media writing techniques, tools and skills you need to succeed.