Corporate Communicators Webcast

Corporate Communicators Webcast

Tuesday, June 12, 2018
Noon-2:30 p.m. Central
Price: $345
Member Price: $245

A Ragan Training webcast featuring Justin Jones, American Hospital Association, Janelle Carter Brevard, Council on Foundations and Sara Hurwitz, a former White House speechwriter

Top 5 reasons to attend this webcast:

  • You'll hear from top communications and writing experts
  • You'll receive all presentations and handouts
  • You'll get access to an on-demand recording of the entire event for six months
  • You're guaranteed hands-on, how-to instruction and techniques you can use immediately
  • You can attend this immersive webcast without leaving your desk

Ragan Training webcasts comprise the best live and virtual sessions from previous events.


Product Code: Y18WC06


Noon-12:50 p.m.
Writing for the ear vs. writing for the page:
Distinguish your speeches and harness the power of the spoken word

Justin JonesSpeeches and the written word are both powerful ways to connect with your audience—but a speech must be more than merely a letter read aloud. Audiences can't go back and reread your speech. The first time they hear it will likely be the only time. Listeners often walk away from a speech not necessarily remembering what you said, but how your words made them feel. In this session, you'll learn how to use the power of the spoken word to tap into those feelings, how to grab and hold your listeners' attention and how to ensure they follow your arguments and root for you to deliver a masterful performance.

You will learn how to:

  • Simplify your sentences to make them shorter, clearer, active and more memorable
  • Trim the fat in your paragraphs and your arguments to make them easier to follow
  • Leave a trail of “breadcrumbs” as you go so your listeners don't get lost
  • Inject powerful personal narratives to get your audience emotionally invested in your words–even if your principal is reluctant to get personal
Justin Jones is the executive speechwriter to the CEP at the American Hospital Association.

1-1:45 p.m.
Meeting the moment: Writing during social justice movements
Spencer SutherlandIn recent years, the nation has been in the throes of a groundswell of engagement and activism in response to global and domestic events. From Black Lives Matter to the women's march to national anthem protests to #MeToo, the need for speechwriters to navigate the complexities of public opinion and politics is increasingly crucial.

Drawing from an examination of past and present, in this session you will learn how to:

  • Recognize when a movement has galvanized the nation's collective psyche
  • Establish whether your organization has a stance on an emerging movement
  • Successfully acknowledge or address sensitive social justice issues
  • Prepare speakers for unscripted thorny moments
  • Harness those captivating stories in your speaker's personal arsenal
Janelle Carter Brevard is the vice president of communications for the Council on Foundations.

1:50-2:30 p.m.
Lessons learned from first lady Michelle Obama on how to write powerful, memorable and authentic stories
Sarah HurwitzSarah Hurwitz, former head speechwriter for first lady Michelle Obama, will share lessons learned from her years as a White House speechwriter about how to craft moving, memorable and inspiring speeches. Citing real-life examples from her time in the White House, Hurwitz will offer advice on how to tell vivid stories, make compelling arguments and express deep truths that can move audiences to action.

During this keynote you will learn how to:

  • Employ powerful, authentic language instead of tired slogans and clichéd soundbites
  • Tell vivid, memorable stories that will move your audience
  • Make a persuasive argument that motivates audiences to take action
  • Edit yourself effectively
  • Use your speakers' words to convey deep emotions
Sarah Hurwitz was a White House speechwriter from 2009-2017, serving as a senior speechwriter for President Barack Obama and then as chief speechwriter for first lady Michelle Obama.