How to handle social media when it gets messy
Health Care Communication News Webinar

How to handle social media when it gets messy

Thursday, November 8, 2012
2:00 p.m. - 3:15 p.m. Central Standard Time
Price: $199
Member Price: $159

3–4:15 p.m. Eastern | 1–2:15 p.m. Mountain | 12–1:15 p.m. Pacific

A 75-minute webinar featuring Amanda Changuris

Product Code: Y2TH10

There’s no crying in social media.

How will you respond to catastrophe?

Why should health care communicators be interested? Because:

  1. The visitors disrupting your social media might be spammers, but more likely they’re customers or community members. It’s vital to plan. Be ready for anything.
  2. You lobbied your bosses to use social media. When the going gets tough, you need to prove you can handle it.
Social media has quickly become essential for communicating with your publics. Even if you already use Facebook, Twitter and YouTube, ask yourself: Am I ready for a PR disaster on social media?

In her new 75-minute webinar, “How to handle social media when it gets messy,” Amanda Changuris, Frederick Memorial Hospital’s social media manager, will analyze sticky social media situations she’s managed, as well as examples from other health systems. She’ll also examine online crises outside health care.

During this webinar, you will learn:

  • What people want when they're upset
  • How to deal with an angry customer on social media
  • How to handle the unexpected (it gets weird sometimes)
  • The importance of enforcing a comment policy
  • When it’s okay to delete a post from your Facebook Timeline or YouTube comments
  • What to do when you don’t have an answer

Who should attend?

This webinar is aimed at health care communicators in soiclal media and communicators who are thinking about taking the plunge.

Amanda will show you how to handle those ugly social media moments you’re guaranteed to experience.