2013 consumer trends health communicators MUST capitalize on
Health Care Communication News Webinar

2013 consumer trends health communicators MUST capitalize on

Wednesday, February 20, 2013
2:00 p.m. – 3:15 p.m. Central Time
Price: $199
Member Price: $159

A 75-minute webinar and live Q&A featuring Stephen Moegling


Product Code: Y3TH02
Webinar recording only
Price: $199 Member Price: $159

Webinar ($199/159) + webinar recording for
Price: $229 Member Price: $189
  • Your speaker:
    Stephen Moegling Stephen Moegling

Tremendous changes in patient and consumer behavior have transformed health care in community hospitals as well as in the largest urban hospital systems.

Expert insight into these big trends will keep your marketing, PR and communications ahead of your competition.

That expert analysis has arrived at last.

In Ragan's new 75-minute webinar, "2013 consumer trends health communicators MUST capitalize on," Stephen Moegling of Franklin Street Marketing will show how well-known retailers and social channels already capitalize on these attitude shifts—and what that means for hospital marketers.

Your hospital or clinic will meet vital emerging needs like:

  • Mobile moments
  • Trust is the new black
  • Help me help myself
  • Forever young

During this webinar, you'll learn:

  • How 6 consumer trends will change health care marketing in 2013
  • Best practices in communicating to new consumers from Johnson & Johnson, Nike, Toyota and Pandora
  • Strategies from health systems who get it right
  • How to deal with attitude and behavior shifts for competitive advantage
  • One key audience you're probably overlooking
  • 10 ways to apply these trends in your hospital marketing

Don't miss this prophetic look at where health care is headed.