Allison Van Pelt is a Senior Account Manager at Franklin Street, a health care brand consultancy. She is Franklin Street’s lead project manager. Allison coordinates broadcast, online, CRM and direct campaign initiatives with brand strategy to drive client financial growth. She specializes in finding opportunities in specific markets for service lines and products—and tailoring tactics and budgets to brand strengths. Allison holds a B.B.A. from James Madison’s College of Business.
J.K. Lloyd has spent more than 15 years working with clients to develop strategies that reach marketing goals and change the bottom line. Before co-founding Eruptr, J.K. was one of the first employees of RevolutionHealth.com, the fastest growing online health company created by Steve Case, co-founder of AOL. He was instrumental in creating and developing a hospital advertising vertical. He helped M.D. Anderson, Cleveland Clinic, Johns Hopkins, UCLA and many other care providers increase awareness and patient acquisition.