How to tell your organization's best story

How to tell your organization's best story

Thursday, May 22, 2014
2 p.m. – 3:15 p.m. Central Time
Price: $199
Member Price: $159
A 75-minute broadcast webinar featuring Cole Cosgrove and Halley Knigge
Product Code: Y4TH05
Webinar recording only
Price: $199 Member Price: $159

Webinar ($199/159) + webinar recording for
Price: $229 Member Price: $189

Do you write stories for specific social media outlets?

Do your stories prompt people to share their stories?

Do people see your hospital as a trusted resource?

If you answered “no” to any of these questions, this webinar is for you.

In our new 75-minute webinar, “How to tell your organization's best story,” the MultiCare Health System digital media team will reveal how it tells its organization’s best stories in an engaging, creative way.

In the last two years, MultiCare Health System’s digital media team came together from people filling marketing jobs in media relations, social media and the web. They re-invented themselves as one super content team. All are former journalists, so they act like a newsroom with a mission.

MultiCare Health System needed to humanize the technology and large buildings that most people associated with it. To do that, it had to cultivate humanity in its communications.

During this webinar, you will learn:

  • How to turn your communications department into a newsroom
  • How to write stories, not news releases
  • How to write social media-friendly stories
  • How to bring warmth to your hospital’s brand by making it less institutional
  • To become a trusted resource by interacting with patients more personally
  • To newsjack: Insert your experts into stories people already talk about