How to humanize your hospital's brand step-by-step

How to humanize your hospital's brand step-by-step

Thursday, July 17, 2014
2 p.m. – 3:15 p.m. Central Time
Price: $199
Member Price: $159

A 75-minute broadcast webinar featuring Krista Kotrla

Product Code: Y4TH07
Webinar recording only
Price: $199 Member Price: $159

Webinar ($199/159) + webinar recording for
Price: $229 Member Price: $189

Which hospital would you be more likely to trust?

One that describes themselves as “a nonprofit medical practice and medical research group”?

…Or one that “provides answers, hope and healing”?

I’ll take “answers, hope and healing,” please.

Which hospital would you want to handle your big follow-up test after major surgery?

One that promotes fancy stock photos of their equipment?

…Or one that shows the smiles on the faces of real patients and family members whose lives have been transformed by dedicated health care providers?

I’ll take authentic smiles and life transformation, please.

In Krista Kotrla’s new 75-minute webinar, “How to humanize your hospital’s brand—step-by-step,” you’ll find out why the right message matters so much.

Here’s a secret: People don’t really want to pick a hospital. They want someone to help them:

  • They want answers to questions.
  • They want acknowledgement of their unique situation.
  • They want to believe that the people they trust with their health are passionate about helping.

Every industry struggles with being more customer-centric Hospital communicators especially ought to be more patient-centric than brand-centric—always. That means ONE THING: Put more humanity in your messages.

During this webinar, you’ll learn:

  • How to humanize your brand content
  • Why you should involve every employee in your content strategy
  • How to inspire other team members to get involved
  • 5 types of content you should be (but you’re probably not) writing
  • Why you need to add video to your content marketing
  • The 2 most underused web pages on almost every hospital site
  • How to make sure your online brand matches patients’ offline experiences

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