Crisis Communications Master Class
WORKSHOP

Crisis Communications Master Class

Jan. 18: Denver
Price: $945
Member Price: $795
  • Learn the essential elements every crisis plan needs
  • Avoid pitfalls that can kill your message and waste opportunities
  • Create an effective work process for your team to use in an emergency
  • Create a strategic plan for restoring your reputation

Twitter hashtag: #ragancrisis

 
Presented by:
Ragan Communications, Inc.
Product Code: YZCC
Register
 
  • Your Presenter:
    Nick Lanyi RAGAN TRAINING
    Nick Lanyi
    Consultant and instructor

AGENDA

9-10:30 a.m.
Crisis planning: How to lead the creation of an effective crisis plan
You'll learn:

  • The essential elements every crisis plan needs
  • The "360" approach and why it's crucial
  • How to ensure top leaders participate and endorse your effort
  • Why crisis planning is an ongoing process

10:30-10:45 a.m.
Break

10:45 a.m.-noon
Media training
You'll learn how to:

  • Master the basics with effective exercises and practice
  • Use a spokesperson's personality and strengths to their advantage (vs. trying to change them)
  • Avoid pitfalls that kill your message and waste opportunities
  • Prep specifically for crisis interviews

Noon-1 p.m.
Lunch on your own

1-2:30 p.m.
Thriving in the fray: Effective communications in a crisis
You'll learn how to:

  • Focus your team and leaders on what's important while the bullets are flying
  • Create an effective work process for your team to use in an emergency
  • Incoming! Prioritizing media requests
  • Making the pivot: Moving from reactive to proactive communications

2:30-2:45 p.m.
Break

2:45-4:30 p.m.
Restoring reputation: Repairing damage after a crisis
You'll learn how to:

  • Avoid falling back into the crisis hole
  • Create a strategic plan for reputation restoration
  • Accentuate the positive while remaining authentic and credible
  • Use reporters' needs to your advantage